艺术管理专业是以现代管理观念与管理理论为依托，以文化市场需要为根据所设计的新型专业。它是一门艺术类、管理学和经济类学科跨专业结合而成的学科，这三类教学内容是一个整体的循环体系，该体系在保持动态平衡的基础上，根据学生自己的不同发展方向进行散射性的延续。它以综合培养、潜质全面开发的教学理念，通过大量与艺术管理相关的艺术生产、艺术市场营销、艺术经纪、知识产权、文化法规、公关、广告等课程，全面了解各种艺术门类的规律及特征，从而为参与文化市场开发及经销奠定扎实的理论和实践基础。
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