selective (in) attention: evidence from healthcare-申请方

戴恒琛

hengchen dai is an associate professor of organizational behavior and behavioral decision making at the ucla anderson school of management. her research examines the drivers of human motivation and behavior change, often through large-scale field experiments conducted in collaboration with partner organizations. her work has been published in leading journals such as nature, proceedings of the national academy of sciences, academy of management journal, management science, and journal of marketing research, and has been featured in major media outlets including the wall street journal, the new york times, financial times, harvard business review, cnn, and freakonomics radio. she currently serves as a senior editor at organization science and was previously an associate editor at management science. hengchen has received the 2026 early career impact award from the federation of associations in behavioral & brain sciences, is a fellow of the association for psychological science, and has been named one of the “world’s 40 best b-school professors under 40” by poets & quants, among her numerous accolades.