"This lesson includes the contents as below:
1/Exchange rates,Foreign Exchange Markets
2/Balance of Payments
3/The theory of Exchange rates
This is an introductory course in financial econometric. We will discuss the basic analytic tools and their applications. The course focuses mainly on the linear model specification, Ordinary Least Square regression method, and limits of classical OLS method.
This course introduces logistics/physical distribution and supply, and the related costs. It provides a systematic overview and analysis of the elements of logistics functions in widely varying types of industries and agencies, including handling, warehousing, inventory control and financial controls.
Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.
Money and Finance
This lesson includes the contents as below:the introduction of Financial markets, interest rates, principle of Bank, Model of money supply, financial innovation, monetary policy and so on
This course will discuss the basic principles of microeconomics, but in a more formal and structured way than the introductory economics does. The topics will include the classical price theory (consumer choice, producer theory and market equilibrium analysis), market failure (externality and public goods), as well as some recent exciting developments in game theory and information economics. While we try as much as possible to demonstrate the beauty and rigor of microeconomic theories, we will apply these analytical tools to the real world and test the validity of their predictions. I will use many real world examples to show the relevance and power of economic thinking. To be sure, the principles we will cover in this course provide the foundation of almost all theories in modern economics.
Conceptual introduction to financial accounting. Emphasis is placed on wealth and income measurement and the preparation and interpretation of conventional financial statements.
Principles of economics is the basic course for economics major, and also introduces basic economics for other majors.The course is composed of two parts: Microeconomics and Macroeconomics. We offer basic knowledge of economics in this course, and also enhance students understanding of everyday economy affairs. Most importantly, the course pay special attention to the intuitions of economics through class as well as exercises. We believe economics is not just an brunch of math or others, it has its own perspectives. training intuitions will do help students understan unique perspectives of economics.
The course builds on existing communications and consumer behaviour models in order to explore many of the issues facing a modern day brand manager. Topics: evaluation of brands, brands and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.
Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making.
The course covers a variety of topics including online advertising, search engine optimization, participation in social media, online listening and monitoring, and web social media analytics.
Basic and required course for marketing major and business management related majors. An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework.
Strategic Marketing Management
The main contents include:A business strategy definition;A structured strategic analysis ;Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together;Bases of a value proposition and strong brands;Creating synergetic marketing with silo organizations defined by products or countries.
Cost and Managerial Accounting
The purpose of this course is to provide an introduction to the measurement and allocation of costs. Emphasis will be given to the use of cost information in decision making in organizations. The course will cover standard topics in cost accounting, such as cost behavior and relevant costs, and will connect these to broader issues in microeconomics, decision theory, corporate finance, and operations management.
Management of the advertising function and its integration with other forms of promotion. Planning the program, determining the most effective approach, evaluation of media and budget, advertising research, advertising institutions, economic and social aspects.
The main content of this course: 1.To organize all the prerequisites to formulate a good business plan ; 2.To achieve the functions of getting funding pooling resources.
Covers the theoretical structure of financial accounting, required financial statements, revenue recognition, operating assets ,current liabilities, coverage of accounting for investments, non-current liabilities and equities, accounting for income taxes, derivatives, accounting changes, statement of cash flows and earnings per share.
Logistics and Supply Chain Management
Under the perspective of meeting the needs of enterprise and supplying chain logistics services better, the course introduce some important aspects and functions of the management rules and methods, the basic theory and method of the management of supply chain, which provide by third - party logistics service. The contents include logistics networks design, transportation management, inventory control and coordination and integration of supply chain.
The course introduces basic theory and method in strategy management of enterprise, which includes the meaning, origin and development of strategic management, the analysis of external and internal environment, options for corporate strategy and business unit strategy, common methods of strategic evaluations. It also contains the implementation of the strategic programs in functions of the organizational structure and the areas of strategy and corporate culture, strategies for effective control and cases about strategy management of enterprise at home and abroad. Our purpose is to cultivate students with both international perspective and comprehensive quality to adapt the demand of localization.
"This course will provide a general philosophy for understanding the frameworks of modern regulations, antitrusts and public businesses. By introducing the core ideas, rationality, and principles of sub-division of economic law, and its specific embeddness of Chinese related arguments and practice.