Entrepreneurship and Innovation
Identifying and Evaluating Entrepreneurial Opportunities
The course is to offer students who are planning or will start their own enterprises some basic tools to identify and analyze entrepreneurship opportunities. Student can learn from participating lectures of entrepreneurship theories and seminars of entrepreneurship experience sharing.
Technology and Innovation Management
The course introduces theory and method of enterprise’s technological innovation management systematically, which divided into technological innovation theory, technological innovation decision, technological innovation process management and technological innovation element. The course clarities the growth of technology and technology law, and introduces technological innovation theory, technological forecasting and technological evaluation, technological innovation strategy, assessment of technological innovation decision, technology acquisition and technology transform, originality development, new product development, service innovation management, technology entrepreneurship management, technology innovation project management, the information of technological innovation and knowledge management, technological innovation capability, technological innovation organization comprehensively.
The main content of this course: 1.To organize all the prerequisites to formulate a good business plan ; 2.To achieve the functions of getting funding pooling resources.
The course introduces basic theory and method in strategy management of enterprise, which includes the meaning, origin and development of strategic management, the analysis of external and internal environment, options for corporate strategy and business unit strategy, common methods of strategic evaluations. It also contains the implementation of the strategic programs in functions of the organizational structure and the areas of strategy and corporate culture, strategies for effective control and cases about strategy management of enterprise at home and abroad. Our purpose is to cultivate students with both international perspective and comprehensive quality to adapt the demand of localization.
Organizational Behavior in Public and Nonprofit Organizations is the core course in the training of students in public administration and management. This course will teach the following topics: motivation; leadership; decision-making; organizational structure; organizational change and development.
Human Resource Management
The course of Human Resource Management(HRM) is the science of a set of theories, principles and methods of developing ,improving human resources quality, as well as how to use human resource reasonably. It is amajor foundation course that trains students the basic theories, knowledge and abilities related to human resource management. Its main contents include HRM overview,HRM strategy and planning, job analysis, staff recruitment, human resource performance evaluation and assessment, compensation system, employee relations, and etc.
"This is a first class in Corporate Finance. This class involves the answers to three questions. First is the capital budgeting decision, which is about what long term investments should the firm take on. Second is the financing decision, which is about how can cash be raised for the required investment. Lastly, it examines short term finance and concern net working capital and discusses the way the firm manage its day-to-day cash and financial affairs. At the end of this course, students should be able to think analytically about portfolio selection, corporate decision making and asset pricing. These skills can also be used as personal financial decisions."
General Management is a fundamental course for students of management, also an extension course for non-management students. The course will take perspectives of management need, managers, and management process, focus on the framework of management goal, process, and effectiveness, following the lines of institution, decision, planning, motivation, control, cost, change, and mechanism; defining related scope, functions, and rules; investigating theoretical and practical issues; utilizing exercises, simulation, and other types of activities and discussion, with the aim of helping students improve managerial knowledge, practice their managerial capabilities, and grasp managerial laws by taking advantage of multiple angles of material architecture and mechanism.
The goal of this course is to help students understand management of fundamental scope, theory, and methodologies; help students improve the abilities of defining, analyzing, and solving problems; help students prepare a foundation for learning subsequent courses; help non-management students equip themselves with management knowledge.
The content of this course include management need in globalization; managers, management activities, and management goal; mission, directions, and functions of institutions; design of organizational structure and staffing; problems, routine, and non-routine decisions; goal and planning; team behavior, negotiation, and motivation in operations; standardization, process control, and information system; cost/ benefit of management and performance evaluation; environmental challenges and organizational change; the science and art sides of managerial mechanism; managerial thoughts of leaders and their development.
Principles of economics is the basic course for economics major, and also introduces basic economics for other majors.The course is composed of two parts: Microeconomics and Macroeconomics. We offer basic knowledge of economics in this course, and also enhance students understanding of everyday economy affairs. Most importantly, the course pay special attention to the intuitions of economics through class as well as exercises. We believe economics is not just an brunch of math or others, it has its own perspectives. training intuitions will do help students understan unique perspectives of economics.
Internet and Business Model Innovation
This course is designed to familiarize students with current and emerging internet-oriented business model innovation. We will focus on areas like online shopping, online marketing, digital content, online entertainment and etc. Meanwhile, we will also cover a few technical topics, including the network infrastructure of e-commerce, website interface design, and online security.
Practice of Innovation and Entrepreneurship
Through the "entrepreneurial assistant" plan as well as writing cases about innovation and entrepreneurship and other forms of activities, let the students directly involved in the practices of innovation and entrepreneurship so to improve their abilities and understanding in the areas.
Sustainable Business Venturing
This course approaches environmental problems as entrepreneurial opportunities and sees entrepreneurs as influential in creating positive environmental, social and economic change. This course will help students understand environmental entrepreneurship. Students will learn about local sustainable businesses and industries. Students will also learn about creating value for all of an organization’s stakeholders, not just the shareholders. Students will work to conceive and develop an environmentally and socially sustainable new business opportunity that will help move us towards a more sustainable economy.
"This course will provide a general philosophy for understanding the frameworks of modern regulations, antitrusts and public businesses. By introducing the core ideas, rationality, and principles of sub-division of economic law, and its specific embeddness of Chinese related arguments and practice.
This course introduces logistics/physical distribution and supply, and the related costs. It provides a systematic overview and analysis of the elements of logistics functions in widely varying types of industries and agencies, including handling, warehousing, inventory control and financial controls.
Principle of Accounting
Accounting principles mainly about accounting introduction, accountant course and double entry accounting, and accounting vouchers, account books, current assets, long-term assets, liabilities, owner`s equity, expenses and costs, income and profits, financial statements, accounting management content.
Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.
Management Information System
The main contents include: the basic concepts and theories of management information system; the basic analyses of various types of information system; development methods of management information system; case analyses of management information system; related issues of information system management.
This course teaches macroeconomics at the intermediate level. It elaborates on the main macro economics topics including national income, money and inflation, unemployment, business cycles and economics growth. The basic analytical framework such as the IS-LM model is taught through which the key macro economic variables and their interactions can be studied. The course also discusses government economic policies and their implications. As time permits, a brief introductory to modern macroeconomics theories will be given.
This course will discuss the basic principles of microeconomics, but in a more formal and structured way than the introductory economics does. The topics will include the classical price theory (consumer choice, producer theory and market equilibrium analysis), market failure (externality and public goods), as well as some recent exciting developments in game theory and information economics. While we try as much as possible to demonstrate the beauty and rigor of microeconomic theories, we will apply these analytical tools to the real world and test the validity of their predictions. I will use many real world examples to show the relevance and power of economic thinking. To be sure, the principles we will cover in this course provide the foundation of almost all theories in modern economics.